Americans Are Tuning in to Audio: Audiobook Sales on the Rise in the U.S.According to New Survey, Size of Audiobook Market Now Estimated at $923 Million
The Audio Publishers Association (APA) released the results of the 2007 APA Sales Survey, conducted to gather data and measure the growth of the audiobook industry. Independent research firm Lewis & Clark Research surveyed audiobook publishers during the summer of 2007, analyzing reported consumer sales data from 2006 and comparing current statistics against the previous year’s findings. This year’s survey showed a 6 percent increase over 2005 with audiobook sales now estimated at $923 million. Sales Survey Results: Overall Sales: * 30 member publishers participated in the survey, which looked at sales data from a range of sales channels from January 1 through December 31, 2006. * APA estimates the size of the audiobook market at $923 million, an increase of 6 percent (factoring in sales from non-reporting APA members and other audiobook companies who are not members).
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